KODAK

 KODAK Composition

The untamed and unpredicted technological discovery of digital imaging in 1980's that required Kodak and Fujifilm to radically rethink all their very presence. Both the corporations saw the disruptive technology coming ahead. Fujifilm cannibalized the film business and Kodak had not been able to take action as the reengineering process had to be carried out. According to Hammer available ‘Reengineering the corporations' reengineering entails the radical redesign of a company's business method. But while reengineering does start with process upgrade, it doesn't end there. Primary changes in business processes have implications for several other parts and aspects of an organization-every element of it, actually. This is what Fujifilm has done and Kodak did not the setup of the procedure. Fujifilm did start to develop internally expertise to their business, that they started adding diversified portfolio to the business with a solid long term eye-sight and became the divergent. However, Kodak was too slow inside the change method and content ‘sharper focus' from ‘The Economist' states that Kodak believed it had a God-given right to 100% of the market, It under no circumstances bothered to look more than its make at the thing that was coming up by behind and relied in its good brand. Which means this is the connection where publication and Article from ‘Economist' magazine will be related. Kodak monetized their R& Deb in one core business, digital photography, the digital imaging sector accounts for only about one-fifth of Fujifilm's revenue, down from more than half a decade ago. When the film business was diminishing Fujifilm's strategy and decisions empowered them to preserve in the market and the earnings through the other opportunities acted being a cushion. Nevertheless , according to article Kodak tried to take ‘the easy way out' by just freelancing the necessities and not buying R& Deb for new areas was left behind by the Japanese competitor together to face the outcomes. As stated in the Hammer's book ‘Who Will Reengineer? ' it is the Leader, Method...

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